The T-Shirt Biz Update
I have completely revamped my T-Shirt business over the past week. The reason why I have is because I decided to turn my business into a niche business. This means, instead of having multiple kinds of shirts such as music, gaming, pop culture, etc. ones, I’ve decided to keep just one kind of shirt; gaming. I chose to do this for a few reasons. Through experimentation and monitoring my store’s progress, I was getting attention and sales only from my gaming shirts. To narrow down profit, I just decided to keep my gamer shirts and ditch my other designs for another day. (I don’t know yet what I’ll do with them. I’ll probably put them into a basic shop and see what happens.)
One of the biggest changes you’ll notice is the name. I’ve changed it from YoYo’s Creations, to Gaming Creations. How more specific can you get? = P I’ve always created a logo this time that I’ve put up on www.DeviantArt.com, along with my T-Shirt designs. Look to the top of this post and you will see the logo I concocted. (If you don’t know what www.DeviantArt.com is, I’ll talk about it another day but to give a basic jist, it’s a website to post artwork for other artists to nice. It’s nice for graphic designers and whatnot so you can kind of ’spread the word’ on whatever you’re doing.)
I’ve also revamped some of my designs and made a new one today.
New Design for Saving the World This link (opens in new window) will show you the front and back for my new revamped design. I initially designed it for coloured shirts, but Cafepress only offers the front and back designs for white T-shirts. So I just have to make due with the white. Then again, if I put a front and back image on a coloured shirt, it would automatically go up $3 in price because it costs an extra $3 to add a back image, so maybe it’s a good thing considering my target market.
Here is my completely new design called Aim Here. (Opens in new window) I don’t completely care for how it looks on the coloured designs, but I know it has great potential so I’m keeping it how it is. If you do go on Gaming Creations, you will notice I’ve also tagged the design on a hat and long t-shirt. I don’t care for how it looks on the long t-shirt, but I think my ultimate solution will be to change the graphic background from grey to either a dark red, blue or even green. I haven’t decided yet.
As far as all of that goes, those are my only changes other than organizational and tempalte ones. Those are the most obvious if you’ve taken a look at my store a while back. Hopefully with all this revamping I will begin to make more profit than I am. Right now I’m in the negative in turns of profit covering expenses, but I am positive this will change once I start my poster marketing campaign. I am also thinking about putting adds on Facebook because that would narrow down to my target market even more.
To all, I say adeu and until next time, I will be a much richer person = P.
Take it easy!
-YoYo





